Organizations across industries are sinking millions into digital transformation, yet most fail to measure the one metric that truly determines ROI—user proficiency. High adoption rates look impressive on paper, but beneath the surface, unused features, inefficient workflows, and frustrated employees erode operational value.
The result? Tech investments that never reach their full potential.

This session exposes the hidden gaps in traditional adoption measurement and introduces a data-driven framework for evaluating proficiency at scale. Attendees will learn:
• Why adoption metrics alone create misleading success stories
• How poor proficiency leads to financial losses across industries—from missed revenue in hospitality to inefficient workflows in healthcare and manufacturing
• Strategies for quantifying the impact of partial adoption on KPIs like RevPAR, productivity rates, and operational efficiency
• Actionable solutions for improving long-term proficiency while maintaining compliance and security