Generative AI is a branch of artificial intelligence that can create novel content such as text, images, music, and code. Azure OpenAI Service is a cloud-based platform that enables developers to build and deploy generative AI solutions using state-of-the-art models such as GPT-4 and DALL-E. In this session, I'll present an overview of Azure OpenAI Service and its features, such as authentication, scaling, pricing, and security. I'll also demonstrate how to use Azure OpenAI Service to create various generative AI applications, such as chatbots, content generation, summarisation, and image synthesis. We'll discuss the benefits and challenges of using Azure OpenAI Service and provide some best practices and recommendations for developing generative AI solutions with Azure OpenAI Service.