Naming things is a challenge, but everything requires a name. Naming is one of the most basic actions you must take when creating something. A name is more than just what something is called, it’s a circular dependency, things should be named according to what they are, but what they are called affects what they become. Naming things is in essence abstracting or encapsulating everything that that name refers to into a single word or phrase, therefore, good names can bring clarity to complex things and incorrect names can confuse even the simplest.

This session discusses the purpose of naming and unpacks current naming conventions for tables, columns, variables and artifacts, adapting where applicable and disregarding established conventions. The focus will on be improving readability and clarity.