Session
Beautiful words, ugly tech
Ever since AI came into our lives, we’ve been swamped with its language: prompting, agility, faster, faster, more efficient, output, input, faster, faster, faster!
But what are we losing in the process?
This inspirational talk means to inspire people to look back at the things that give meaning to our work, and remind them that beautiful words are not words that look nice. They are words that invoke emotion, generate action, and hit us in out heart and guts - not brains.
Through quotes from canonical works of literature, from Harry Potter to Dostoevsky, we will see how the beautiful and the deep can be translated into the digital space, in product and marketing content that keeps that magic alive.
This is a brand new talk which may be featured at your event for the first time.
Michal Kessel Shitrit
Michal Kessel Shitrit - Head of English UX Writing at Draft
Tel Aviv, Israel
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