Everyone on the team has an opinion about the content. It's either “too long," "not friendly
enough," or " users won't understand." These debates can last for hours, but they are usually
based on gut feelings rather than facts. While we rigorously test code and design layouts, text is
often left to subjective decision-making.
This workshop bridges that gap. It provides designers, PMs, and writers with a toolbox of testing
methodologies, from quick guerrilla tests to robust A/B testing. By the end of the session, your
team will move from arguing about what "sounds better" to analyzing what actually works for
your users.

Key takeaways:
• A clear understanding of which copy elements actually impact user behavior.
• A toolkit of 5 distinct testing methods (Quantitative and Qualitative).
• How to settle internal copy debates using data.
• A practical template for creating a Microcopy Test Plan.

First done as a workshop at the Future Product Days conference in 2026, this session received excellent feedback such as:

"Super useful"
"The introduction section is brilliantly designed"
"Great and informative"