In today’s fast-paced digital landscape, traditional transformation efforts (the so-called by-the-book) fall short, leading to wasted resources and dramatically increasing burnout and disengagement. In this talk, I will explore the critical shift from transformation to evolution, emphasizing a continuous, data-driven approach based on human-centric behavioral engineering. I will demonstrate how leveraging data can empower leaders to make informed decisions, foster a culture of continuous improvement, and drive sustainable organizational growth, surpassing traditional frameworks and progressing through the evolution stages in the ShuHaRi model. Attendees will learn practical strategies to harness data for digital excellence, incorporating OKRs (Objectives and Key Results) and KBIs (Key Behavior Indicators) to unlock their organization’s full potential.