Session

AI and Automation for Real Teams: What to Automate First (and What Not To)

AI and automation can deliver incredible productivity gains — but they can also create chaos when teams automate the wrong things, automate too early, or automate without governance.

Most organizations are excited about AI but unsure where to begin. The result is either “automation everywhere” (and nothing sticks), or analysis paralysis (and nothing happens).

This session is a practical guide for business and IT leaders who want AI and automation to create real impact without breaking workflows, confusing users, or creating security and compliance risks.

We’ll walk through a clear prioritization model: how to identify high-value automation opportunities, how to avoid automating broken processes, and how to implement a lightweight governance approach so automation improves productivity instead of creating technical debt.

This is not about tools and hype — it’s about what real teams should automate first, what should wait, and how to build confidence in automation over time.

Michelle Serna

SVP of Revenue, TruNorth | Microsoft MVP, Business Central

Camarillo, California, United States

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