Session

Bridging the Gap Between Sales & Delivery in Partner Organizations

Sales wins the deal, but delivery keeps the promise — and too often, the two are misaligned. This session addresses one of the biggest challenges in partner organizations: how to bridge the gap between what’s sold and what’s delivered.
Drawing on real-world lessons, we’ll explore:
* Building communication frameworks between sales and delivery teams.
* Pricing and scoping strategies that protect margins.
* Creating shared accountability for customer success.
* Preventing “over-promising” while still driving growth.
* Leveraging CE for Operational Clarity, Consistency, and Communication
This session will give leaders practical ways to reduce friction, increase client satisfaction, and keep teams aligned around sustainable revenue growth.

Michelle Serna

SVP of Revenue, TruNorth | Microsoft MVP, Business Central

Camarillo, California, United States

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