We want to tell you a story, a story about an event that spanned 35 countries, reached 10.000 participants, involved 1.400 websites and databases, raised 8 disruptions on those websites and even caused Azure DevOps outages. In which we reached the limits of the cloud and still were able to spend only half of the budget. We will tell you how not only organize an event on this scale, but also how to automate it; from pipelines to deploy the Azure infrastructure, to the actual event day automation. What did we run into, what did we use and what have we learned.