In this talk, we will explore the Azure Load Testing Service, a powerful cloud-based tool designed to assess the performance and reliability of web applications. Through hands-on demonstrations, we will showcase best practices for utilizing its key features, such as scalable load generation, customizable test scenarios, and integration with the Azure ecosystem. We will also discuss real-world examples to illustrate the importance of using well-crafted JMeter scripts for comprehensive evaluations and how the service supports custom scripts for enhanced security. Join us as we dive into the practical aspects of performance testing with Azure Load Testing Service, comparing it to competitors, and learning how to get the most out of its live metrics dashboard for real-time monitoring and analysis.