Everyone in this room is working two jobs: the one they were hired for, and the one that ate it. The same numbers re-keyed into a second system. Approvals chased by email. The Monday report rebuilt from scratch for a different meeting. That second job has a name, Admin Drag, and it takes most of the week from your best people. It's also why most AI pilots stall. The company bought software when what it needed was a staffing decision.

In this session, Mike Allton shows how to hire a Digital Crew: AI agents with named roles, defined jobs, a human owner, and decisions they never make. You'll measure your own Admin Drag, follow one crew member from job description to results, and leave knowing which crew member to hire first and who will own it.

A staffing plan, not a tool list.

Key takeaways:
1. The onboarding packet, not the prompt. The PRICE method (Persona, Resources, Instructions, Constraints, Examples) applied to one real crew member, so you can write the job description for your first agent this week.
2. Your first seat. Scout, Scribe, or Coach, chosen by looking at what ate yesterday.
3. The rule nobody else says. Every crew member has a named human owner. No owner, no agent.