Why brand belongs on the operations agenda, and what a brand system looks like when it is built to survive new hires, new markets and leadership change.

You will leave with:
- Where brand decisions actually get made inside a company
- The four phases of a brand system, and who owns each
- How to keep a position intact through growth

Best suited to: Executive teams, boards, leadership programmes.
Formats: keynote (30-60 minutes), panel or fireside, or workshop; in person or virtual. Speaker kit: https://mikebrucedesign.com/speaking/