The counterintuitive case for removal as a growth strategy: every addition to an offer gives the buyer one more thing to compare.

You will leave with:
- Why adding features, services and messages lowers perceived value
- What to remove first, and how to know it worked
- The quarter that feels like shrinking, and how to lead through it

Best suited to: Keynote slots, design and brand conferences, leadership retreats.
Formats: keynote (30-60 minutes), panel or fireside, or workshop; in person or virtual. Speaker kit: https://mikebrucedesign.com/speaking/