The most expensive place in any market: genuinely excellent, priced like everyone else. Why expertise doesn't price itself, and what has to be true before a price rise holds.

You will leave with:
- Why buyers read price as a claim about quality
- The break-even maths every founder should know before changing a price
- How to raise a rate without resetting the pipeline

Best suited to: Agency owners, consultants, professional services leaders.
Formats: keynote (30-60 minutes), panel or fireside, or workshop; in person or virtual. Speaker kit: https://mikebrucedesign.com/speaking/