In a new market, nobody fills the gaps in your story. Why market entry fails on legibility, not translation, and the five questions new buyers ask silently.

You will leave with:
- The difference between translating a brand and making it legible
- The signals of permanence buyers look for
- A readiness check to run before launch

Best suited to: Expansion and trade audiences, Africa–UK business forums, investor programmes.
Formats: keynote (30-60 minutes), panel or fireside, or workshop; in person or virtual. Speaker kit: https://mikebrucedesign.com/speaking/