Half of B2B buyers now start research in an AI chatbot. Why AI recommends the clearest brands, not the loudest, and what that means for every company's positioning.

You will leave with:
- How AI assistants decide which companies to name
- The vagueness penalty, and why consistency beats volume
- A twelve-prompt audit any team can run on Monday

Best suited to: Marketing and digital conferences, SEO and search events, tech audiences.
Formats: keynote (30-60 minutes), panel or fireside, or workshop; in person or virtual. Speaker kit: https://mikebrucedesign.com/speaking/