Engineers have a tendency to create emotional connections with their models. At best, this can end up with a lot of pointless discussions, at worst escalate to nearly-religious wars in the defense of "the only right model”. So… Are we doomed to repeat these nonsensical fights all the time? Fortunately, there’s an entity that can decide which model is better. It’s called business.

During this presentation I’m going to show you how you can avoid analysis paralysis, pointless discussions, common design pitfalls and creating overengineered, often totally unnecessary code. Together, we’ll bridge the gap between tactical modeling and true business drivers.