People have high expectations for their mobile devices - they want convenience, speed, and efficiency. Unfortunately, many apps fail to deliver a positive user experience due to poor design that disregards established best practices and standards for mobile UX. As a result, it's not surprising that 75% of apps are downloaded, opened once, and never used again. This lack of retention leads to significant losses for e-commerce sites and apps, amounting to billions of dollars every year.

The solution to this problem is straightforward: follow well-known conventions and "golden rules" for designing excellent mobile UX. In this informative and engaging presentation, participants will learn about specific mobile UX design best practices, interaction design principles, common usability guidelines, and accepted "laws of UX." Through examples of both good and bad design, we will explore practical methods for improving mobile UX in this intermediate-to-advanced talk.

Session duration is 40-45 min but could be cut to 30 min or extended to 60 min. It has been delivered at 4 conferences. More info here: http://bit.ly/mobileUX-outline