Neuroscience can help designers and product teams design better user experiences.

Successful design is not accidental. It demands purpose and intent. By exploring the intersection of neuroscience and UX, designers and product teams can unlock the potential to create more pleasurable and frictionless user experiences.

In this enlightening and captivating presentation, we will go deep and delve into the intricate workings of perception in the brain, uncovering the profound insights neuroscience offers for enhancing UX design.

Attendees will be able to elevate their game to a whole new level by gaining valuable insights, understanding the benefits, and getting practical guidance on how to use specific aspects of neuroscience in their everyday design work.

We will explore specific aspects of neuroscience, including visual perception, aesthetics and usability, cognitive load, attention and memory, color psychology, emotional and persuasive design, conscious and subconscious processing, interaction design principles, and certain “laws of UX.”

Target audience: designers, product teams, product managers, developers, 45min preferred length

More info on this talk can be found here (abstract/outline/speaker info): https://bit.ly/uxneurosciencetalk

Here’s an article based on this talk on Medium: https://medium.com/p/542ba79e02f6

Previous speaking engagements on my speaker page: http://miklosphilips.com/speaking.html

A 2-minute video intro to the talk: https://youtu.be/GD5c8AXD_eo