Creativity is the ability to create something that is original and at the same time useful or usable. Doing things in a novel and effective way to achieve a desired result. The result can be both arousing aesthetic admiration but also increasing profits through creative marketing.

Creativity is not only relevant in the art, literature or music industries, but also in areas such as business or IT. The products of creativity include material objects. In addition to paintings or songs, they also include services and software systems.

Whether it is dragons, penicillin or container virtualisation, without creativity we would miss out on many things. Humans are no longer the only ones with this ability. With the help of generative AI, artificial agents are creating new and - at least partially - useful content. They produce songs and videos. They write bedtime stories. They develop original and unusual ideas, new and imaginative things. But how exactly does creativity work?

In this keynote, we will not only look at this question, but also test how creative the audience is.

For this session participants are advised to bring a Din A4 sheet of paper and a pen. We are getting creative!