In today’s world of rapidly changing circumstances we can’t afford the luxury of planning months or years ahead when we want to succeed with our software against those of our competitors’.

We need to ship business value as soon as possible.

Leaders and decision makers who are responsible for Digital Product Development know this but often fall into a common trap:

They impact the time to market negatively when pushing for speed without heeding the Software Engineers’ warnings about bad quality.

This is a very common argument between business and tech - and it’s all about trade-offs.
But how can we make good trade-offs together?
And is the core trade-off really speed for quality?

This talk advocates not seeing tech and business as opponents, but rather making tech for business.
It aims at supporting people representing either tech or business to have constructive conversations about what technical trade-offs really support the business.

We walk through
Negotiating what quality is adequate
Maintaining a high speed continuously
Understanding and managing Technical Debt
Measuring your Software Engineering performance

If you discover that you were unintentionally delaying your software product’s time to market, you’ll leave the talk equipped with practical advice on how to change that.