In agile development, it can happen that the true focus is lost from sight: the customer. Although agile methods promise quick and efficient results, teams fail when they misinterpret agility and neglect the customer’s perspective. This session highlights why customer satisfaction is no coincidence and how central elements like personas, user acceptance testing (UAT), and, above all, the active involvement of key users make the difference between a project’s success and failure.

Using real-world case studies, you’ll see how mistakes in customer centricity can jeopardize a project’s success. You’ll gain practical insights into the creation of personas, stakeholder interviews, and key-user concepts that help involve critical users early in the development process. Leave the session with concrete approaches to restructure your agile processes and create sustainable customer value.