Session

AI Adoption isn’t a Tech Problem – It’s a Human One

Most organizations believe that AI success depends on choosing the right tools.
In reality, the biggest barrier is not technology – it is people, behavior, and how work actually gets done.
In this session, I take you beyond the AI hype and show why so many AI initiatives fail to deliver real impact. Drawing on practical experience from large-scale transformation and adoption programs, you will learn what truly separates organizations that experiment with AI from those that successfully embed it into everyday work.
We will explore common adoption blockers such as resistance to change, lack of leadership alignment, missing skills, and the absence of reinforcement in daily routines.
Using proven change management approaches like ADKAR, I will provide a practical framework to turn “we tried a pilot” into “this is how we work now”.
You will walk away with clear, actionable insights on how to drive AI adoption that sticks – by focusing on mindset, culture, and behavior, not just technology.


Target audience: Leaders, change managers, and professionals responsible for AI or digital transformation initiatives
Level: Intermediate
Format: Talk with practical examples and real-world insights
Duration: 45–60 minutes (flexible)
Delivered multiple times in enterprise and community settings, including transformation programs and AI adoption trainings
No technical prerequisites required

Miriam Hunger

Digital Transformation Consultant @ Xebia

Ulm, Germany

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