While community leadership and marketing are two separate skillsets in the Web3 space, it's undeniable that an active and welcoming community amplifies and validates the efforts of a marketer. Creating direct lines of communication with your existing community (despite Discord server muting and erratic algorithms) is an up-hill battle for marketers, but critical for the health and growth of a digital brand. The next wave of mainstream NFT buyers is coming: here's the tools, strategies and tips to drive them to your brand.