AI agents can now draft ads and landing pages in minutes. The draft is the easy part; the hard part is deciding what goes out. This session walks through how a US marketing agency put AI agents to work across its delivery while keeping a named person responsible for every piece of work that reaches a client. It covers the jobs that moved from making things to checking them, the mistakes agents make that software checks miss, the rule that an agent leaves a blank rather than guessing, and how sign-off can be built into the system itself, so that skipping it takes an admin and leaves a record. Attendees leave with a practical way to decide which work an agent should draft and who should approve it.

About 40 minutes, including questions. For agency owners, marketers and operations leaders; no technical background needed. Available in person or remotely, in English.