Homeowners now ask AI assistants which contractor to call. The answer is two or three names. This session explains, for business owners and the marketers who serve them, what is known about how those shortlists are formed and what a local business can control: its business profile, its reviews, the plain description of its services and towns on its website, and consistent listings across directories. It closes with a monthly check any owner can run. Ten minutes, no software. Then come the questions to ask an agency that promises "AI rankings".

About 40 minutes, including questions. For agency owners, marketers and operations leaders; no technical background needed. Available in person or remotely, in English.