Filters trained a generation to expect an edited face — then the mirror, the try-on, or the appointment shows something else. Rica Elysée connects three worlds she builds in: on-demand services (BeautyLynk®), AR retail (SLAY Mirror), and trauma-aware care (Care in the Chair™) to ask a sharper retail question: how do we design experiences clients don’t regret an hour later? The session covers expectation-setting language at booking and in-store, shade and texture honesty in AI/AR flows, aftercare as retention (not an upsell script), and how cultural context — including diasporic beauty practices across Boston, Tulsa, and Dakar — changes what “good outcome” means. Aimed at brand, retail, and service leaders tired of vanity metrics. Attendees leave with a regret-reduction journey map from discovery → try → purchase/service → aftercare, and a short list of metrics that predict loyalty better than likes.

Takeaways:
1. Map the client journey for regret hotspots (discovery, try-on, service, aftercare) and assign an owner to each.
2. Rewrite three high-friction moments (booking copy, try-on disclaimer, post-service follow-up) for honesty and retention.
3. Choose loyalty metrics that track trust and repeat booking — not only engagement or demo completion.