Marketplace decks love demand. Beauty businesses live or die on supply: licensed stylists, barbers, nail technicians, and estheticians who show up, do excellent work, and stay. Rica Elysée, Founder & CEO of BeautyLynk® — an on-demand beauty platform bookable in more than 180 U.S. markets — shares the unglamorous ops that make two-sided beauty service markets reliable. Topics include recruiting and retaining licensed talent without race-to-the-bottom rates, designing scheduling for real life (travel time, kit prep, aftercare), pricing for retention on both sides of the chair, and treating safety and trust as product features. This is not a “build a marketplace” pep talk. It is a founder field guide for operators who want scale without burning the professionals who make the brand real. Attendees leave with a supply-health scorecard and a no-show reduction playbook grounded in beauty culture — from Boston to Tulsa to Dakar — not generic gig-economy copy.

Takeaways:
1. Audit marketplace health with a supply-first scorecard (quality, reliability, earnings sustainability, trust).
2. Identify which “efficiency” features create no-shows or churn for licensed beauty pros — and what to ship instead.
3. Apply a retention-first pricing and scheduling model that protects both client experience and pro livelihood.