By 2050, the global population aged 60+ will reach 2.1 billion. Yet most digital tools are still designed for younger users, leaving older adults behind in the technological revolution. This session addresses that gap.

Drawing from ongoing doctoral research in Human-Computer Interaction at UABC, this talk presents a practical framework for designing serious games that stimulate cognitive health in aging populations. Attendees will explore how game-based interventions can support memory, attention, and executive function through engaging, accessible digital experiences.

Key takeaways:
• Why traditional UX fails older users and evidence-based principles to fix it
• A design framework for serious games targeting cognitive stimulation
• Real-world examples of gerontechnology in action across Latin America
• How AI can personalize gameplay for diverse aging profiles

This session challenges the assumption that innovation is only for the young and offers a roadmap for building technology that truly works for every age.

Target audience: UX designers, EdTech professionals, healthcare innovators, game designers, social impact practitioners. No technical prerequisites. Preferred duration: 45-60 minutes. Available in English and Spanish. Based on doctoral research in Human-Computer Interaction at Universidad Autónoma de Baja California (UABC).