Cutting-edge tech, a revolutionary idea, a talented team… and a total flop. Why? Because “product = tech + business,” and without product-market fit, the brilliance of your solution means nothing. Rachel and Montaine have lived through these painful lessons—from building products “too early” for their market to making the fatal mistake of “code first, sell later.” In this fast-paced and provocative talk, they shatter the myth of the heroic PM and share how to avoid classic traps. You’ll walk away convinced that every dev should think like a businessperson, that failure is never far away—and that’s exactly where the real product adventure begins.