It’s no secret that women are highly underrepresented in the tech industry. Some argue that this is a “natural” given fact, but it hasn't always been this way; software development was actually once perceived as a rather feminine field. Turns out, something happened in the mid-1980s that dramatically decreased the percentage of women in computer science studies. Why? What happened?

In this talk, I’ll explain what affected these numbers and the factors involved in discouraging women from tech. I’ll demonstrate how gender stereotypes affect and shape the tech world even when they’re totally unconscious.
You will see there isn’t anything “natural” about it and that you CAN make a difference just by doing some things differently. I will show you how.
Finally, I will give practical and scientifically-backed techniques in order to attract more women and girls into tech throughout every step of the career funnel.