Session

Most Scrum Masters Are Incompetent – How Will You Stand Out?

Most Scrum Masters fail to deliver real value. They get stuck in meeting facilitation, soft coaching, and chasing blockers, never developing the technical and business acumen required to drive real agility. The result? Weak teams, failed transformations, and organisations stuck in cargo cult agility.

This session will cut through the nonsense, challenge the status quo, and show you how to rise above the mediocrity. If you’re content with just booking meetings, this isn’t for you. If you want to be an elite Scrum Master who truly impacts teams and organisations, it’s time to step up.

Expect to walk away with:

A clear understanding of why most Scrum Masters fail.
The real skills needed to succeed.
A blueprint for standing out in a crowded field.

This session is for Scrum Masters who refuse to be mediocre, leaders who hire them, and Agile Coaches who want to raise the bar. It’s direct, insightful, and brutally honest—because agility deserves better than another useless Scrum Master.

Martin Hinshelwood nkdAgility.com

Engineering excellence through technical leadership ✪ Award-winning Tech Leader, Author, & Speaker with 20+ yrs in DevOps, Lean, Agile ✪ EBMgt & HDD Champion ✪ Exec Tech Advisor ✪ Scrum (PST) & Kanban

Glasgow, United Kingdom

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