90% of VC-backed companies are planning to bring generative AI into their apps, with 67% aiming to do so this year. Yet according to Jakob Nielsen, only 20% of the population can effectively use it. How can we bridge this divide? Join Mrina Sugosh as she unpacks the user research and product design decisions that led to the launch of the world’s first AI-powered rich text editor, trusted by 1.5 million developers worldwide.

We’ll peel back the complex realities of bringing AI into content creation apps, including the challenges behind fitting AI into content workflows, and how to deliver a UX that both excites AI power users, but also empowers the AI-shy. Discover not just how to add generative AI to your app, but how to implement it in a way that truly delivers value to users and differentiates you in the marketplace.