The resources on offer in Azure are constantly changing, which means as data professionals we need to constantly change too. Updating knowledge and learning new skills. No longer can we rely on products matured over a decade to deliver all our solution requirements. Today, data platform architectures designed in Azure with best intentions and known design patterns can go out of date within months. That said, is there now a set of core components we can utilise in the Microsoft cloud to ingest, curation and deliver insights from our data? When does ETL become ELT? When is IaaS better than PaaS? Do we need to consider scaling up or scaling out? And should we start making cost the primary factor for choosing certain technologies? In this session we'll explore the answers to all these questions and more from an architect’s viewpoint. Based on real world experience let’s think about just how far the breadth of our knowledge now needs to reach when starting from nothing and building a complete Microsoft Azure Data Analytics solution.