In agile development, teams often struggle to meet their quality goals, despite having the right skills and motivation. We have learned from the State of DevOps Report and our own experience that it's crucial to prioritize quality from the start. Inspired by the Agile manifesto, which values technical excellence, we suggest a simple yet powerful approach to help agile teams achieve their quality goals. Our method introduces an incentive to drive qualitative and quantitative improvements.

By assigning dedicated roles, introducing a structured ceremony, encouraging teamwork, and using automated reporting, teams can more effectively improve software quality. In this talk, we will explore the details of this approach, sharing what we have learned from implementing it and providing practical tips for creating a culture of quality in agile development environments.