Session
Product Showdown at the Dragon’s Den!
Explore multiple facets of product management as you immerse yourself in our 90-minute Dragon’s Den. You'll experience hands-on the key aspects of product management — including discovery, market research, ideation, product development and marketing. By crafting a physical product-in-a-box, you'll conceptualise solutions to real-world problems and package them to highlight their features, benefits, and competitive advantages - all aimed at capturing the investment of our savvy and judicious Dragons.
This workshop merges fast-paced creativity with real-world business insights, making it ideal for those who want to experience the thrills and challenges of the pitch.
We’ll cover:
- Discovery & User Empathy: Understand user needs and pain points to inform your product concept.
- Market Research: Assess market viability and differentiate your product from competitors.
- Marketing Strategies: Craft compelling messaging and visual elements on your product packaging to attract your target audience.
- Product Development: Articulate key features and benefits that make your product unique.
- Simulated Launch Presentation: Present your product as if launching it to the market, emphasising its value proposition to potential investors.
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