Our existing brand had proven to be somewhat confusing for the global market, making it difficult to clearly communicate our mission and values to an international audience. To address this, we developed Time of Goodness—a more focused, streamlined product that aligns directly with our global objectives and conveys our message effectively across diverse cultural contexts.

Creating this new brand brought both challenges and advantages. We faced obstacles in understanding different market dynamics, cultural sensitivities, and establishing a distinct identity that resonates universally. However, these challenges also provided us with valuable insights into global consumer expectations, enabling us to refine our approach and build a brand with strong, clear messaging.

In the end, Time of Goodness represents a purposeful evolution toward a brand that’s accessible, impactful, and unified in its mission, allowing us to engage with a wider audience more effectively and promote our core values on a global scale.