For years organizations have managed external user accounts with their own implementations, struggling to keep up with regulations, cybersecurity threats and account follow ups. User accounts are no longer just a username and password, they have evolved into a whole account management requirement.

Here’s where Microsoft Entra External ID shines as it provides a seamless integration into your applications while providing the security and protection necessary to protect these accounts today and in the future.

In this talk I describe how we migrated an eCommerce client from traditional account management in a local database to seamless integration with Microsoft Entra External ID using native and managed customer journeys. If you’re dealing with external accounts, you will definitely want to check this session as it will open up better avenues for your customer experience.