Digital transformation is the main focus for many organizations nowadays. They put a lot of effort to be a successful journey. Have you wondered what can you do better as a technical player? Have you been in that situation where you work hard trying to release frequently with confidence but not everyone is engaged in the process? Do your product owners and other cross-functions team members have their buy-in of the process of developing and releasing the product?

I have been there in one of the big organizations where they were trying to transform to "New Ways of Working" and I spotted the missing gears to complete the picture. I found out that hidden friction between business owners and IT when it comes to releasing features. There were too many non-technical people attend the Agile ceremonies without getting the value of it. While being a product lead helping business developing features, I was trying to understand the business frustration. And I solved it! I helped them complete the picture by empowering not only the product owners but also the marketing team by being part of the transformation especially the release process.

By the end of this session, I will go through my successful story behind the trench from one to discuss why not everyone is engaged in the process of digital transformation. Will share my thought on how I found out the frustration and sometimes the mistrust between business and IT people. I will share how I solved that disharmony by delivering a cutting-edge business feature with a celebration instead of anxiety and fear with engaging of all team members.

A session about feature management. The unspoken benefits and how to choose one for your needs? Applying one with real-life best practices.