AI is often seen as a tool for routine tasks like data entry or document generation, but its true value lies much deeper. This session will unveil the AI iceberg, showcasing how AI can tackle complex, strategic challenges to transform the core of your business. We'll explore real-world examples, from contact center automation to D365 and Power Platform innovations, such as predicting asset wear to schedule maintenance, forecasting service demand for optimized hiring, and automating onboarding processes. Discover how AI can streamline operations, drive innovation, and position your business as a market leader. Join us to rethink AI’s role and unlock its full potential through strategic insights and impactful use cases.