Too many customer solutions are shaped by what partners know, sell, or are staffed to deliver rather than what the client actually needs. The result is often over-customized solutions, the wrong mix of technologies, or implementations that miss the mark. Customers say it best after go-live: “I didn’t know what I didn’t know.”

This roundtable tackles that tension directly. When should partners lead with Microsoft first-party capabilities out of the box, when is custom truly justified, and when is a hybrid approach the better path? Join a candid peer discussion on the commercial, technical, and delivery habits that drive poor choices, and leave with practical lenses for making better client-first decisions.