Many are aware of and using work visualization tools like Kanban boards and product backlogs, and those are great tools for work that has already been defined, but how did we get to that definition? How do we know that what we're doing is right and valuable? More Post-it Notes, that's how. In this talk we'll discuss more ways of using post it notes to solve our problems with defining work and determining value. In particular we'll talk about Story Mapping and Event Storming, where they fit in product lifecycle, and how to do them effectively. Spoiler alert, you're going to need a bigger Post-it Note budget.