Session
Digital Velocity at Enterprise Scale: The 85-Day Sitecore Launch
Flatiron Construction, Dragados USA and Dragados Canada – merged to form FlatironDragados. The new company needed a unified, multilingual Sitecore site live in 85 days.
With evolving brand guidelines and high delivery pressure, Codehouse used XM Cloud and Search to launch more than what was planned in MVP (70% if scope vs 30% initially planned), 7 weeks ahead of schedule and 20% under budget.
This kind of success is generally unheard of in the Digital world.
This session shares how we delivered an amalgamated site quickly, scaled for future growth, and handled last-minute stressful pivots without derailing go-live.
We will share the Business Case, the Delivery Methodology and Lessons Learned (and of course the Success metrics!)
Outline:
Intro and Defining the Problem (4min)
Delivery in Action (4 mins)
This section will take attendees through the delivery rhythm — how sprints were structured, how the teams collaborated (client-side and Codehouse), and how we managed brand guidelines arriving halfway through the build. We’ll share how more than 70% of the total project scope ended up being delivered in the 85-day window, despite the original plan being only 30%. This includes how we handled content migration using XM Cloud, and how the team structured component libraries and templates to enable future scalability (project sites, M&A sites, etc.).
Handling the Unexpected (4 mins)
One week before launch, we encountered a shifting political landscape that required urgent content rewrites and a shift in migration strategy. We’ll show how we managed this pivot without jeopardising the go-live, and the mechanisms we had in place (collaboration, UAT readiness, sprint buffers) that made this possible. Search environment was not commissioned by Sitecore until 2 weeks before golive, Throughout the project we had only One change request - Cookies
Outcomes & Future-Proofing (3 mins)
We'll walk through the outcomes: project delivered ahead of schedule, 20% under budget, and with a very low post-launch defect rate. We’ll share how FlatironDragados is now positioned to scale rapidly — with plans to integrate Sitecore Content Hub Operations and activate personalisation and A/B testing in the next 90 days. The result is a composable, extensible platform built for long-term success.
Nathan Saldanha
Director, Global Sales & Sitecore MVP
Sydney, Australia
Links
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