What ALSO Sees Across the Microsoft Ecosystem

AI is rapidly becoming a standard capability. The bigger question is: how are successful partners turning AI into growth?
Drawing on insights gained from working with vendors, ISVs, CSPs, MSPs and Dynamics partners across the Microsoft ecosystem, ALSO will share the trends, growth patterns, and business models shaping the partner landscape for 2027.
From AI-powered services and recurring revenue streams to Partner-to-Partner collaboration and new SMB opportunities, we will explore the strategies successful partners are using to grow, scale, and differentiate their businesses.

Rather than focusing on technology alone, this session looks at the practical realities of building a profitable and scalable partner business in the AI era.

Join us as we explore what the most successful partners are doing differently and what the Partner Growth Playbook for 2027 may look like.
Leave with practical ideas to expand services, increase recurring revenue, and position your business for the next wave of AI-driven growth.