In an era of unending change, traditional strategies struggle to keep up. This talk introduces design leadership as the key for executives to navigate this dynamic environment.
We'll explore how strategic design, with its focus on sytems, change and innovation, offers a more adaptable and value-centric approach than conventional strategies or methods like design thinking, marketing strategy or digital transformation. Attendees will learn the essentials of integrating design leadership into their decision-making, transforming their organizations to not just cope with change, but to thrive in it. This session is crucial for leaders eager to redefine strategy through the lens of design in a constantly evolving business world.