Designing great user experiences often relies too heavily on assumptions, guesswork, or personal preference, leading to features no one uses and flows users drop off from. But what if your UI could evolve based on how users actually interact with your app?

This talk introduces a data-driven approach to Flutter UX, where real-time analytics, A/B testing, and user segmentation inform design decisions. We’ll explore how to use tools like Firebase Analytics or Mixpanel to track behavior and drive layout, navigation, and interaction tweaks.

You’ll leave with a clear strategy for building adaptive Flutter UIs that connect better with users —grounded in usage, not intuition.

Takeaways:

- How to capture and analyze user behavior in Flutter
- Approaches for A/B testing and iterating design
- Ways to personalize UI based on real user behavior