You’ve got the ideas. The vision. The platform. Even the content.
But something still feels… off. Slower than it should. Like your audience isn’t getting it, or you.

That’s not a content problem. It’s a friction problem.

In this session, brand strategist Nikki James Zellner breaks down the hidden barriers that dilute your message, confuse your audience, and stall your influence. From misaligned visuals to inconsistent messaging, you’ll learn how to identify and eliminate the subtle brand breakdowns that keep you from building real traction and trust.

Whether you’re growing a personal brand, movement, or mission-driven business, this session will help you finally get out of your way.

Attendees Will Walk Away With:

• A clear understanding of what Brand Friction is — and how to spot it before your audience does

• The 4 most common places where friction shows up (and how to fix them fast)

• Tools to tighten trust across your brand touchpoints (online, on-air, and in-person)

• A re-energized POV on how influence is built through alignment, not just attention

Breakout session or workshop with slides, storytelling, light audience interaction, and a clear, repeatable framework; target audience: personal brands, founder brands, nonprofit brands, service-based brand owners, marketing managers