Magnus Mårtensson
CEO | Azure MVP | Microsoft Regional Director
Malmö, Sweden
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Magnus Mårtensson is an entrepreneur, a Microsoft Most Valuable Professional (MVP) for Azure since the start of the cloud, and a Microsoft Regional Director (RD). He is a consultant, architect, product development lead, and he runs his own company Loftysoft. As an international speaker Magnus travels the world to teach, network, learn, and experience. His passions include connecting with audiences and organizing conferences such as CloudBurst and GlobalAzure. He is of course also into good food, wine, and great company. Topping it all is mind-sharing, so when you see him at a conference, come over and say hi!
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Scaling Code Protection in GitHub Enterprise
In most GitHub Enterprise environments, repository protection is inconsistent at best. Rules exist in some places but not others, critical branches are sometimes guarded and sometimes not, and access roles are broader than anyone intended. The codebase that runs the business deserves better.
GitHub Rulesets offer a powerful way to enforce consistent protection standards across every repository in the organization. The real challenge is not defining the rules but ensuring they are applied everywhere, stay applied, and do not drift over time as repositories are added or change purpose.
This session presents a practical automation approach using a GitHub Application to enforce the right rulesets across all repositories at scale, with a clear mapping between repositories and the rules that govern them and an authoritative mechanism that prevents drift. We will also look at how access roles in GitHub can be managed more effectively using external Security Groups, Access Reviews, and Privileged Identity Management.
The result is a codebase where protection is not a matter of luck or memory, but of enforced, auditable, and scalable governance.
Cloud Developer Efficiency in the Enterprise
In most enterprises, getting a new cloud environment ready for a workload takes days or weeks, blocked on manual approvals, inconsistent configurations, and tribal knowledge. It does not have to work that way.
The self-service landing zone concept addresses this directly, and many of us are building on and perfecting this type of solution. A new Azure subscription in the corporate environment requires a long list of precise configurations: access groups, virtual networks, network routes, governance policies, and more. Done manually, this process is slow, error-prone, and impossible to scale. Done right, it runs in minutes with no human in the loop.
Getting there requires internal self-service APIs that enable speed while enforcing standards, and an automation authority model that removes the need for manual approvals without removing accountability. When the landing zone is ready, cloud consumers can deploy infrastructure through IaC pipelines and operate confidently within the guardrails from day one.
I have helped many enterprises make this shift. The efficiency gain is significant, but the bigger win is consistency: every landing zone, its connectivity, and access to it, correct, every time, at any scale.
Cloud App and Infra Observability excellence
Across the industry, most cloud workloads run without anyone having a clear picture of how they are performing, what they cost, or whether they are secure. Observability is the missing foundation, and this session is about building it right.
The Cloud promised pay-per-use, global business reach, green applications, and full security. But none of those rewards can be reaped without first laying the correct observable groundwork. Developing observable application code, configuring infrastructure diagnostics, collecting the right logs and metrics, storing them properly, and transforming data into actionable insights -- this is the work that makes everything else possible.
At the IKEA Cloud Engineering department, I help oversee the corporate cloud platform, guiding many teams through migration, modernization, and optimization at enterprise scale. Time and again, the teams that struggle are the ones that did not have the cloud experience to get the observability story straight. It is a highly specialized skill, and the business that invests in it properly builds not just a solution but a silver bullet foundry.
Join a Cloud Architect Engineer on a mission to cloud-enable customers since the dawn of the public cloud, and learn about Service Groups, diagnostics best practices, and health modelling. A fleet of cloud applications might be good.
This session is about becoming great.
NDC Sydney 2020 Sessionize Event
Global Azure Virtual Sessionize Event
Microsoft TechDays 2019 Sessionize Event
NDC Sydney 2019 Sessionize Event
Developers Conference 2019 - Mauritius Sessionize Event
IglooConf 2019 Sessionize Event
Microsoft TechDays 2018 Sessionize Event
CloudBrew 2018 - A two-day Microsoft Azure event Sessionize Event
NDC Sydney 2018 Sessionize Event
PhillyTech365 Sessionize Event
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