Magnus Mårtensson

Magnus Mårtensson

CEO | Azure MVP | Microsoft Regional Director

Malmö, Sweden

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Magnus Mårtensson is an entrepreneur, a Microsoft Most Valuable Professional (MVP) for Azure since the start of the cloud, and a Microsoft Regional Director (RD). He is a consultant, architect, product development lead, and he runs his own company Loftysoft. As an international speaker Magnus travels the world to teach, network, learn, and experience. His passions include connecting with audiences and organizing conferences such as CloudBurst and GlobalAzure. He is of course also into good food, wine, and great company. Topping it all is mind-sharing, so when you see him at a conference, come over and say hi!

Badges

  • Most Active Speaker 2024
  • Most Active Speaker 2023

Area of Expertise

  • Information & Communications Technology

Topics

  • Azure Cloud
  • Cloud Computing on the Azure Platform
  • Software Architecture
  • Software Deveopment
  • DevOps
  • DevOps & Automation
  • DevOps Transformation

Cloud App and Infra Observability excellence

Across the industry, most cloud workloads run without anyone having a clear picture of how they are performing, what they cost, or whether they are secure. Observability is the missing foundation, and this session is about building it right.

The Cloud promised pay-per-use, global business reach, green applications, and full security. But none of those rewards can be reaped without first laying the correct observable groundwork. Developing observable application code, configuring infrastructure diagnostics, collecting the right logs and metrics, storing them properly, and transforming data into actionable insights -- this is the work that makes everything else possible.

At the IKEA Cloud Engineering department, I help oversee the corporate cloud platform, guiding many teams through migration, modernization, and optimization at enterprise scale. Time and again, the teams that struggle are the ones that did not have the cloud experience to get the observability story straight. It is a highly specialized skill, and the business that invests in it properly builds not just a solution but a silver bullet foundry.

Join a Cloud Architect Engineer on a mission to cloud-enable customers since the dawn of the public cloud, and learn about Service Groups, diagnostics best practices, and health modelling. A fleet of cloud applications might be good.

This session is about becoming great.

Cloud Developer Efficiency in the Enterprise

In most enterprises, getting a new cloud environment ready for a workload takes days or weeks, blocked on manual approvals, inconsistent configurations, and tribal knowledge. It does not have to work that way.

The self-service landing zone concept addresses this directly, and many of us are building on and perfecting this type of solution. A new Azure subscription in the corporate environment requires a long list of precise configurations: access groups, virtual networks, network routes, governance policies, and more. Done manually, this process is slow, error-prone, and impossible to scale. Done right, it runs in minutes with no human in the loop.

Getting there requires internal self-service APIs that enable speed while enforcing standards, and an automation authority model that removes the need for manual approvals without removing accountability. When the landing zone is ready, cloud consumers can deploy infrastructure through IaC pipelines and operate confidently within the guardrails from day one.

I have helped many enterprises make this shift. The efficiency gain is significant, but the bigger win is consistency: every landing zone, its connectivity, and access to it, correct, every time, at any scale.

Who's Flying This Cloud? Operational Excellence with Azure Copilot

Azure Copilot is evolving from a conversational interface into a fleet of specialised agents for investigating, troubleshooting, deploying, optimising, and operating the cloud. Modern applications generate an overwhelming volume of telemetry, configuration data, and operational context, far more than any human can absorb, correlate, and act on at the speed modern cloud operations require. Copilot does much of the heavy investigative lifting, turning a sky full of signals into a clear forecast: findings, plans, and proposed actions. Yet the captain still makes the call.
This session takes a practical, demo-led look at operating with Azure Copilot, drawing on my experience as an Azure MVP providing feedback to the team building Copilot since its earliest days. We will explore the current agents, examine what each one delivers in practice (an explanation, a plan, a script, or a pull request), and see exactly where the approval gate sits before anything changes in your environment.
Operating with Copilot also means understanding the control tower: who is cleared for take-off through admin controls; what Copilot can access and act on through your identity, RBAC, Azure Policy, and resource locks; and how BYOS retains every Copilot interaction in your own environment for audit and governance.
Packed with the latest capabilities announced at Microsoft Ignite, this session covers where Copilot is heading as well as what you can use today. You will leave knowing what Copilot can do for you, how to roll it out safely from day one, and where the captain's seat remains yours.

This is a session placeholder based on private preview conversations with the Copilot team. Between now and the conference more information may be publicly disclosed about the service which will mean a further enhanced public session description. TBA, so to say. ;~)

NDC Sydney 2020 Sessionize Event

October 2020 Sydney, Australia

Global Azure Virtual Sessionize Event

April 2020 Seattle, Washington, United States

Microsoft TechDays 2019 Sessionize Event

October 2019 Kista, Sweden

NDC Sydney 2019 Sessionize Event

October 2019 Sydney, Australia

Developers Conference 2019 - Mauritius Sessionize Event

April 2019 Moka, Mauritius

IglooConf 2019 Sessionize Event

January 2019 Helsinki, Finland

Microsoft TechDays 2018 Sessionize Event

October 2018 Kista, Sweden

CloudBrew 2018 - A two-day Microsoft Azure event Sessionize Event

October 2018 Mechelen, Belgium

NDC Sydney 2018 Sessionize Event

September 2018 Sydney, Australia

PhillyTech365 Sessionize Event

July 2018 Philadelphia, Mississippi, United States

Magnus Mårtensson

CEO | Azure MVP | Microsoft Regional Director

Malmö, Sweden

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