Why do we so often jump straight to solutions without taking the time to truly understand the problem? What is it about insight work that feels so uncomfortable? Maybe we’re afraid our solution isn’t as good as we thought. Maybe we fear criticism—or feel like it’s just a waste of time.

But that’s exactly why insight matters. It can be painful—it challenges assumptions, reveals blind spots, and forces us to listen more than we speak. Yet it’s also the key to building solutions that actually meet real needs.

In this talk, we’ll explore why insight is essential, how to approach it effectively, and why asking the right questions is the boldest—and most valuable—thing you can do in any development process.